激烈竞争中，新售货模式有助华人超市兴隆
Amid tough race, a redesigned model may help Chinese supermarkets to survive and thrive
编者按：华人社区的传统型超市正面临前所未有的挑战。在华人超市林立的竞争场上，它们还面临着来自网站销售商和Wal-Mart和Costco等主流连锁巨头等市场瓜分势力之威胁。此外，日趋多元化的人口以及消费者的口味不断变化也导致超市行业的进一步分化，动摇着着传统销售模式的生存和发展。《环球邮报》的一篇研究报道旨在推出一种新型的超市模型以适应消费者的需求，这一大胆尝试可为那些为在激烈竞争中胜出的华人超市起到借鉴作用。
Editor’s Note:Traditional grocery stores in the Chinese community are facing unprecedented challenges. Apart from struggling against a flood of rivals, they must fend off new competitions from online stores and mainstream retail chains, such as Wal-Mart and Costco. Also, the increasingly diverse demographic and growing changes in customers’ taste have left the grocery markets deeply fragmented, imposing significant threats to the traditional sales style. A Globe research article sheds light on a redesigned supermarket model to better suit consumers’ needs, which may be borrowed by many Chinese grocery stores to survive and thrive through tough times.
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